OLE: On Location Engagements
A turnkey and affordable mobile app & beacon solution that personalizes each visitor experience
FOR iOS AND ANDROID MOBILE DEVICES
OLE delivers the right message, in the right place, at the right time, to the right person.
Guide visitors. Provide a tour. Show how-to videos. Share product information. Create a scavenger hunt. Conduct on-site surveys. Focus attention, influence behavior and add measurable value to interactions with brands, products and venues.
OLE optimizes the opportunity to immediately connect and engage visitors within a defined environment: museums, trade shows, showrooms, public spaces, retail stores, etc.
OLE creates digital engagement zones within a physical space.
OLE On Location Engagements consists of beacon sensors, online content management and a mobile app. “Engagement zones” are defined within a venue by strategically placing beacons near areas or objects of interest. When a visitor with the OLE app enters an engagement zone, the app is triggered to go to the cloud, retrieve the corresponding information and automatically display it on the user’s smartphone screen. OLE provides instant access to multimedia content — mapping, info, video, audio, surveys, contact — when it's most relevant and when attendees are most receptive.
OLE is more than beacons — OLE is a solution that delivers total visitor engagement.
• Delivers targeted multimedia content based on visitor proximity
• Interactive mapping for wayfinding
• Option to create multiple "tours" and guide attendees based on content, credentials or personal interest
• Ability to filter only that content relevant to each individual at each beacon area
• Analytics to determine behavior, interest level and content effectiveness
Brand OLE as your own mobile app.
OLE is easily customized to reflect your brand. The mobile app can be renamed and branded as your own app for download in the App Store and Google Play. If you already have a mobile app, a simple API code can be easily integrated.
OLE mapping displays your floor plan for easy orientation and wayfinding. Visitors can see their relative location within the venue and the beacon zone nearest to them. (Think of it like indoor GPS.) Areas of interest can be previewed directly from the map.
Create multiple tours or attendee paths to personalize each visit. Direct visitors on specific journeys within a venue based on theme, demographics, marketing objectives or language. Different users can receive different content at the same beaconed area based on their personal interest or attendee credentials.
Get a real measure of attendees' interest level. Did they hang around for 10 minutes? Or did they just walk by? Which exhibits did they visit? What content did they find the most compelling? What didn’t hold their attention? OLE provides insights into how specific messaging can alter engagement, dwell time and traffic patterns. With repeated use, discover trends, predict attendee behavior and maximize venue efficiency.
Simple Content Management
OLE is specifically designed for do-it-yourself set up. Uploading files can be as simple as cut and paste, or drag and drop. Content can be revised in real time for last minute changes. (No IT department required. Really!)
iOS and Android Beacons
OLE provides you with BLE and WiFI beacons that work with both iOS (iPhones, iPads) and Android devices. iBeacons only work on Apple devices, yet Android is 50% of the market in the U.S., 78% of the market globally. OLE believes you need the ability to connect with everyone.
The OLE team will walk (or Skype) you through the entire process. If requested, we can handle the entire deployment including content development, beacon placement, on-site testing and monitoring during an event. The OLE team is available to provide as much support as you require. Email or call us anytime. There are no "after hours."