OLE: ON LOCATION ENGAGEMENTS
Connect on-the-spot, in-the-moment via beacon technology for iPhone, iPad and Android users.
OLE "wakes up" smartphone screens displaying venue mapping and targeted content within proximity of designated engagement zones via beacon technology.
People expect delivery of relevant information direct to their portable devices wherever they are, whenever they want it. OLE optimizes the opportunity to immediately connect with visitors within a defined environment. Like a personal host, OLE directs attention and delivers targeted content promoting more enhanced engagements.
The OLE mobile app can be branded as your own custom app or inserted within an existing app.
Mapping & Wayfinding
OLE's interactive mapping provides easy orientation and wayfinding within a venue. Content for each beacon zone can be previewed from the map to better direct and personalize each visitor experience.
Assigned content can include product information, video, audio, scavenger hunts, surveys, language preference, upcoming events, cross-marketing, contact info, sponsorship material etc.
OLE can provide multiple custom tours by "turning on and off" preselected beacons based on marketing objectives or user preference. For example - Auto Show: "Only show me hybrid cars." Museum: "Take me on a kid's tour."
Data includes: dwell time within each engagement zone, number of interactions per beacon, overall length of stay within venue, movement and traffic pattern within venue, number of return visitors.